Integrated Marketing Manager, ABM (m/f/d) in Austin, TX - hybrid

Austin, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end B2B demand generation and ABM campaigns that drive pipeline and revenue across global markets.

  • Lead full-funnel campaigns from planning to optimization across paid, email, events, and content.
  • Requires 5-7+ years in B2B marketing, demand gen, or ABM in SaaS or data-focused industries.
  • Collaborates with sales and global teams to define segments, enablement, and scalable ABM frameworks with measurable ROI.

Job Description

Lead end-to-end B2B demand generation and ABM campaigns that drive pipeline and revenue across global markets.

  • Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization
  • Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth
  • Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs
  • Act as central coordination point across marketing teams covering paid, email, events, web, and personalized content
  • Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness
  • Establish repeatable frameworks and scalable processes that support sustained expansion in global markets

Requirements

  • 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
  • Strong understanding of ABM principles, digital channels, and full-funnel campaign design
  • Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns
  • Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals
  • Comfortable moving between strategy and execution with strong attention to detail
  • Proficient with Salesforce, HubSpot, and marketing automation tools

Preferred

  • Nice to have: experience with platforms like 6sense or Demandbase

Benefits

  • Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
  • A builder’s opportunity: Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.
  • International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
  • Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
  • Sports: Subsidized gym memberships and sport courses in select locations.
  • Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
KNIME logo

KNIME

3.4 Glassdoor

KNIME is the trusted platform for automated and explainable data and AI work – speeding up time to insight, aligning teams around shared and verifiable logic, and powering critical business systems.Built on transparent visual workflows, it replaces fragile, manual processes with governed and automated machine learning solutions and AI agents. Organizations standardize and scale analytics as durable internal IP – deploying interactive data apps and automating critical systems with full transparency, control, and confidence.

Founded in 2008
Zurich, Zurich, CHE
245 employees (26 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
481.7M
Monthly Google Ads Budget
$5.6K
Traffic Source Mix
Search
12.9%
Direct
62.8%
Referral
11.9%
Social
11.9%
Paid
0.4%

Headcount Trend

Current headcount: ~245

Marketing Team

Marketing Team Size
20 (8% of company)

Funding

Total Funding
$51.5M
Last Raise
$30M
Series Unknown, 2 years ago

Funding History

  • Aug 2024
    Series Unknown • $30M
  • Mar 2017
    Series A • $21.5M

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