Integrated Marketing & Donor Experience Manager

District of Columbia, USA (Hybrid)

$60K/yr – $78K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive integrated fundraising campaigns and revenue analytics for United Way NCA.

  • Own end-to-end fundraising campaigns and cross-channel coordination.
  • Must-have: 2–4 years in integrated marketing or fundraising with direct mail/email campaigns.
  • Standout: Experience producing revenue and performance reporting across channels.

Job Description

Drive integrated fundraising campaigns and revenue analytics for United Way NCA.

  • Integrated fundraising campaigns across channels, coordinating messaging and donor experience.
  • End-to-end direct mail and email fundraising in partnership with the direct response agency.
  • Monitor campaign performance and translate results into insights on revenue and donor behavior.
  • Manage divisional revenue reporting across fundraising channels and campaigns.
  • Ensure accurate tracking, attribution, and reconciliation of revenue tied to marketing efforts.
  • Produce campaign- and channel-level performance summaries for decision-making and forecasting.
  • Analyze trends in acquisition, retention, reactivation, and donor value to surface optimization opportunities.
  • Partner with stakeholders to align revenue definitions, metrics, and performance benchmarks.
  • Support leadership with timely, reliable reporting that connects marketing activity to revenue outcomes.
  • Oversee donor acknowledgement processes and communications aligned with donor expectations.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
  • 2 to 4 years of experience in integrated marketing, fundraising, or donor communications.
  • Direct mail and email fundraising campaign management experience.
  • Strong project management skills, including experience with Monday.com.
  • Basic technical fluency (HTML/CSS, data files, campaign QA).
  • Experience producing and interpreting revenue and performance reporting tied to marketing efforts.
  • Experience working with fundraising databases and marketing technology platforms.
  • Strong understanding of donor lifecycle marketing including acquisition, retention, and stewardship.
  • Familiarity with print production and direct mail workflows.
  • Comfort working with data, segmentation, and reporting to inform campaign decisions.

Nice To Have

  • Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred

Benefits

  • United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.
United Way logo

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA
3K employees (172 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
226.6K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
8.5%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
146 (5% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Last Raise
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant
  • Oct 2024
    Grant

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