Responsibilities

• Develop strategic public relations plans that align with each client's business goals, marketing objectives, and target audiences.
• Identify opportunities to increase brand awareness through earned media, community partnerships, sponsorships, speaking engagements, and thought leadership initiatives.
• Serve as a trusted communications advisor by providing recommendations on messaging, media opportunities, and reputation management.
• Develop annual communications calendars that integrate public relations, social media, marketing campaigns, and special events.
• Participate in client meetings to present strategies, campaign recommendations, and performance results.
• Build and maintain relationships with local, regional, and national media contacts.
• Research, write, and distribute press releases, media advisories, fact sheets, media kits, award submissions, and executive biographies.
• Coordinate media interviews, press conferences, grand openings, ribbon cuttings, community events, and promotional opportunities.
• Monitor media coverage and prepare earned media reports and campaign summaries.
• Assist clients with crisis communications and reputation management when necessary.