Responsibilities

• Establish and lead a regular alignment rhythm between global campaign owners and Regional Demand Centers to ensure campaign priorities, messaging, and targets remain consistent worldwide.
• Coordinate global GTM strategy handover process to the Regional Demand Centers and partner with RDC leads to collate RDC execution plans adapted to the local market needs.
• Create a structured feedback process where regional performance and market insights inform global planning and future GTM strategies.
• Track RDC budgets to provide visibility and reporting and efficiency of marketing spend to Marketing Leadership.
• Partner with Marketing Operations and Analytics teams to ensure data consistency, and standardized taxonomy across all reporting platforms. This includes creation and maintenance of dashboards and reporting frameworks that roll-up RDC performance into global insights.
• Report on return on investment and attribution across all media spend and channels in monthly and quarterly summaries. Deliver executive-level performance narratives and insights highlighting trends, risks, and opportunities for optimization.
• Partner with Brand teams to coordinate the creative asset handover to regional demand centers, ensuring brand consistency.
• Collaborate with SMEs across the organization to understand the business, campaign intentions to support our overall strategy.
• Drive continuous improvement: collect regional insights, identify gaps/trends, propose optimizations to improve campaign performance across regions.