Responsibilities

• Transforming high-level business goals into flawlessly executed campaign roadmaps, bridging strategy and execution, and aligning media, creative, and data to fuel the company's primary acquisition engine
• Architecting comprehensive 6-month and quarterly initiative briefs that define strategic parameters for media teams to build high-performing integrated plans
• Ensuring every campaign and tactic remains aligned with overarching business priorities and brand strategy to serve as the organizational "north star"
• Converting high-level acquisition goals into detailed executional roadmaps while proactively navigating bottlenecks and cross-functional dependencies
• Owning the master Go-To-Market calendar to orchestrate the synchronization of campaigns, offers, and tests across the entire marketing funnel
• Analyzing campaign and business performance data to extract actionable insights that directly refine and optimize future GTM initiatives
• Leveraging AI-driven productivity tools to streamline project documentation and campaign reporting for enhanced organizational clarity and speed

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field
• Critical experience as a marketing generalist with a proven track record in full-funnel strategy and partner marketing
• Experience orchestrating complex integrated marketing plans and navigating cross-functional project dependencies
• Strong history of synthesizing market data into high-level strategic narratives
• Demonstrated proficiency in managing large-scale GTM calendars and media agency relationships
• Visa sponsorship not available for this role

Preferred

• AI application skills, specifically the ability to use generative AI to enhance creative briefing, market research, and operational efficiency

Benefits

• versatile health perks
• flexible spending accounts
• HSA
• a 401(k) Plan with company match
• ESPP
• career opportunities
• a flexible time away plan