Responsibilities

• Serve as the central point of contact for global data center campaigns, connecting business unit and segment priorities with marketing and regional teams
• Translate business objectives, audience needs and product priorities into integrated campaign strategies and plans with clear goals, messaging, deliverables and timelines
• Develop creative briefs and campaign asset requirements, including the bill of materials, to guide content and creative development
• Partner with creative, content and agency teams to ensure campaign assets are on strategy, on message and ready for launch
• Build and maintain campaign playbooks that equip channel and regional teams with the strategy, messaging, assets and guidance needed for activation
• Partner with ABX, media, digital, social, partner and field marketing teams to align campaign strategy with audience, channel and activation plans
• Manage campaign timelines, workflows and dependencies across multiple workstreams, proactively identifying risks and driving decisions needed to keep launches on track
• Support global-to-regional campaign rollout, enabling localization and regional adoption while maintaining campaign integrity
• Partner with analytics and channel teams to understand campaign performance, capture learnings and apply insights to future campaign planning

Requirements

• Experience in integrated campaign management, preferably in B2B or enterprise technology
• Experience using AI as a marketing companion to support campaign planning, brief development, strategic content, timelines and executive communications
• Experience managing global, integrated campaigns with ownership of campaign planning, timelines, deliverables and cross-functional coordination
• Familiarity with data center, enterprise IT, cloud, AI infrastructure or related technology markets
• Demonstrated ability to manage complexity and drive execution through influence in highly matrixed organizations
• Experience developing creative briefs, campaign plans and asset requirements and working with internal creative teams or external agencies
• Strong project management and organizational skills with the ability to manage multiple priorities, dependencies and deadlines simultaneously
• Working knowledge of how integrated campaigns come to life across paid, owned, earned and account-based channels
• Excellent communication, stakeholder management and relationship-building skills

Preferred

• Experience in integrated campaign management, preferably in B2B or enterprise technology
• Experience using AI as a marketing companion to support campaign planning, brief development, strategic content, timelines and executive communications
• Experience managing global, integrated campaigns with ownership of campaign planning, timelines, deliverables and cross-functional coordination
• Familiarity with data center, enterprise IT, cloud, AI infrastructure or related technology markets
• Demonstrated ability to manage complexity and drive execution through influence in highly matrixed organizations
• Experience developing creative briefs, campaign plans and asset requirements and working with internal creative teams or external agencies
• Strong project management and organizational skills with the ability to manage multiple priorities, dependencies and deadlines simultaneously
• Working knowledge of how integrated campaigns come to life across paid, owned, earned and account-based channels
• Excellent communication, stakeholder management and relationship-building skills

Benefits

• Benefits offered are described: AMD benefits at a glance .