Responsibilities

• Create and execute marketing campaigns in coordination with key stakeholders, with YouTube as a primary content and promotional channel, working cross-functionally across digital advertising, social, integrated technology, and brand teams.
• Assist with the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
• Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.
• Project management of YouTube and social assets to multiple stakeholders at scale.
• Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
• Facilitate internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.
• Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners
• Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior
• Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow
• Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.

Requirements

• 2+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy
• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem
• Familiar with project management software such as Asana and Monday
• High attention to detail while working in a fast-paced environment
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Strong written and verbal communication skills, including experience presenting YouTube performance insights and campaign results to stakeholders
• Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice
• Proven ability to manage multiple timelines and priorities while collaborating effectively across departments in a fast-paced environment
• Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines

Preferred

• Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut