Responsibilities

• Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
• Execute a range of research projects including personas, positioning, messaging, pricing, feature prioritization, creative testing, and ad hoc analysis. Be a go-to quantitative expert that understands core economic principles around pricing, consumer elasticity, and heuristics.
• Use multiple datasets, such as member surveys, syndicated data, social data, and primary research, to tell a full story about user needs and brand services.
• Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
• Develop business-relevant conclusions and communicate narratives effectively to executive stakeholders (e.g., Director/VP level), capturing regional and local nuances.

Requirements

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects, including client side insights within the marketing industry.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations for executive audiences.
• Experience managing research and measurement agencies.
• Experience executing multi-country quantitative and qualitative research projects from start to finish.

Preferred

• Experience with global consumer research within the paid media subscription, SVOD, sports, and entertainment categories.
• Experience executing pricing research, foundational studies, and analyzing bundling effects on willingness-to-pay.
• Knowledge of research design and methods (e.g., In-Depth Interviews (IDIs), focus groups, surveys, statistical analyses) and when to apply them.
• Ability to link insights to business strategy, presenting complex pricing analysis simply in executive level communications.
• Ability to proactive, selective, and flexible approach to operating in a fast-paced, constantly evolving, and collaborative environment.
• Ability to act as an owner, analyzing data and building slides separately rather than waiting for vendor support.