Responsibilities

• Analyze data sets to identify trends, patterns, and insights relevant to marketing performance
• Interpret data and present actionable insights to internal and external stakeholders
• Use statistical methods and run predictive modeling analysis to forecast marketing trends and outcomes
• Lead brands through insight and strategy sessions
• Recommend strategies for optimizing campaigns based on data analysis, A/B testing, and market research
• Provide customized testing plans to brands based on their specific and unique market challenges
• Collaborate with account management teams and clients to implement data-driven decisions and improve campaign performance
• Travel approximately 20 days per year

Requirements

• 5+ years of experience in marketing analytics, data analysis, or a similar role in a digital marketing environment
• Strong understanding of performance marketing and measurement concepts, digital marketing channels and customer behavioral analytics
• Translated data into actionable insights for clients and internal partners
• Presented insights to both technical and non-technical stakeholders
• Interacted with client interactions both in-person and virtually;, specifically senior level executives, and the technical knowledge to also work with business intelligence and data science experts
• Experience with data visualization tools such as Domo, Tableau, or Power BI
• Experience with statistical analysis tools such as R, Python, or SQL

Nice To Have

Benefits

• Unlimited PTO policy
• Comprehensive medical, dental and vision plans
• Cell phone reimbursement program
• Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
• Employee-based 401(k) program
• Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options