Responsibilities

• SOCIAL LISTENING: You keep your finger on the pulse of online conversation. You have experience with at least one social listening tool and understand how to measure sentiment, monitor conversation volume, identify themes, and track emerging topics. You run and maintain listening scans across brand, campaign, and newsroom needs, translating raw conversation data into clear, actionable insights for the broader team.
• TECHNICAL EXPERIENCE: You have experience in at least one major social media management or listening suite (i.e. Talkwalker, Sprout Social, Hootsuite, Buffer, etc.). You have an excellent understanding of the insights and reporting capabilities available within these programs and know how to apply them effectively to your work.
• INNOVATION: You’re aware of and constantly thinking about new ways to track and understand conversations online. You stay informed and at the leading edge of digital media, culture, and emerging social platforms.
• COLLABORATION: You work closely with Strategy and Creative to help shape ideas based on real conversation patterns and listening insights. This role goes beyond reporting data—you actively partner cross-functionally to bring insights into briefs and the creative process. You’re happy to analyze trends others bring to the table, aren’t precious or protective of your work, and are willing to work across functions to help others succeed.
• BRIEF & STAKEHOLDER PARTNERSHIP: You own and collaborate on the listening component of briefs, helping determine where social listening can provide meaningful answers and insights. You set clear expectations with the broader team around what our listening tools can and can’t support and help educate stakeholders on how to scope requests accordingly.
• IDEATION: You enjoy the creative process. You might not consider yourself a “creative” by role or title, but you enjoy being part of the ideation process and contributing ideas. You look for patterns across culture and identify spaces and moments where brands have a right to participate, using insights to help inform and strengthen creative thinking.
• REPORTING: You know how to turn data into a clear story. You understand the metrics and measures of social media and know how to translate volume, sentiment, themes, and performance data into meaningful takeaways. You can clearly articulate what’s happening, why it matters, and what the team should consider or watch next.

Requirements

• 4+ years relevant experience working in a related role or capacity. You have experience in digital/social media with a proven track record of insights that have turned into responsive content or PR-planned ideas.
• Extensive knowledge and work experience in social media, with experience across all the major platforms (Twitter, Facebook, Instagram, TikTok, as well as Pinterest)
• You’re culturally connected – with a keen sense of what’s going on in online culture.
• You understand the brand audiences/targets and digital media targeting.
• You’re technologically savvy, with an understanding of the tools used to mine insights and monitor social performance.