Responsibilities

• Develops and executes a strategic marketing plan to increase use of the university’s research and commercialization services, promote technology commercialization opportunities, and generate revenue and funding for the university. Works with center and department leaders in SPIRE to develop strategic marketing plans for their focus areas.
• Leads the development of relevant and engaging marketing materials and content highlighting the university’s innovation and strategic partnership activities, including but not limited to, advertisements, trade show displays, social media content, email newsletters, and web content.
• Develops annual marketing budget and oversees its effective utilization for promotion through digital and print advertisements.
• Works with faculty, students, staff, and external partners to identify newsworthy stories and develop a strategy for marketing and outreach.
• Oversees incorporation of websites associated with SPIRE into overall marketing strategy.
• Assists with events and tours to engage important stakeholders such as business leaders, federal and state government officials, funding organizations, and community partners.
• Conducts and uses customer-focused research to identify public learning needs and preferences, demographic trends, technological use and preferences, effective communication methods, and public perceptions of UMaine.
• Perform other reasonably related duties as assigned.

Requirements

• Typically has the education associated with a Bachelor’s degree in a field that develops strong written communication skills, and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
• Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
• The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
• Experience creating, editing and managing highly informative and engaging content across different mediums.
• Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
• Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
• Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
• Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
• Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
• Proven interpersonal, small group and public communication skills.

Preferred

• Master’s degree.