Influencer Relations Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end influencer relations for beauty/fashion/luxury brands across Instagram and TikTok, managing campaigns, talent, and strategy.

  • Own influencer outreach, recruitment, and campaign execution from brief to delivery.
  • Must-have: 3+ years in influencer marketing with a strong US network.
  • Standout: Agency experience with remote, async collaboration and high-quality standards.

Job Description

Responsibilities

  • Develop, implement, and manage organic and paid influencer strategies and campaigns across Instagram and TikTok.
  • Build and maintain curated influencer rosters across platforms for multiple clients
  • Manage the agency's influencer database, identifying new and upcoming creators
  • Proactively reach out to talent and management for placement and coverage, negotiating contracts and following up to ensure scope is met
  • Brief influencers thoroughly and manage content review rounds to ensure on-brand delivery
  • Stay ahead of competitor activity, platform shifts, and emerging talent — and share relevant findings with the wider team and clients
  • Identify gifting and seeding opportunities and coordinate logistics with internal teams
  • Report on paid campaigns and earned influencer activity against client KPIs including reach, engagement, conversions, and earned media value
  • Input into wider creative campaign ideas and strategies across the agency
  • Attend (virtually) relevant strategy calls and contribute to client presentations as needed

Requirements

  • 3+ years of influencer marketing experience in beauty, fashion, lifestyle, or luxury
  • An excellent influencer network, including talent and management contacts in the US market
  • Strong understanding of paid and earned influencer marketing across Instagram and TikTok
  • Experience negotiating with talent, agents, and outside partners
  • Comfortable managing campaigns with a wide range of objectives and KPIs
  • Excellent written communication — your outreach should be as polished as our clients' feeds
  • Experience with influencer tracking and management platforms (StoryClash, Grin, AspireIQ, Creator.co, or similar) desirable but not essential
  • Comfortable with data and analytics to evaluate and report on campaign performance
  • Experienced in client relations with the ability to adapt to different personalities and working styles
  • Discreet, professional, and well-spoken with strong verbal and written communication skills

Preferred

  • A degree in Marketing, Communications, or a related field is preferred but not required
  • Experience with influencer tracking and management platforms (StoryClash, Grin, AspireIQ, Creator.co, or similar) desirable but not essential

Benefits

  • Flexible, remote-first culture built for professionals who deliver without needing to be managed
  • Founder-led agency with a high bar for quality and integrity
  • Long-term partnership opportunities for the right person
  • Small team where your ideas are heard and your contributions are visible
Route Marketing logo

Route Marketing

We are a female-founded marketing agency born in Los Angeles, California. We specialize in Influencer Relations, Social Media Management, Strategy and Consulting.We believe that one route does not fit all – we are passionate about crafting a tailored approach for the brands and influencers we work with. Our goal is to build on your digital presence and propel your brand through resource based strategy and creative thinking.

Founded in 2019
Greater London, England, GBR
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
42.4%
Direct
36.4%
Referral
13.7%
Social
4.3%
Paid
1.7%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)