Responsibilities

• Develop and manage influencer marketing strategies and campaign plans that support LVCVA’s marketing and organizational objectives.
• Align influencers to campaigns, ensuring selections match LVCVA criteria, brand values, and target audiences.
• Stay informed on social media trends, internet culture, viral moments, and platform algorithm changes to inform creator strategy, content direction, and timely campaign opportunities.
• Brief and manage the relationship with the influencer agency, ensuring clear deliverables, timelines, and expectations.
• Review and support negotiation of influencer contracts, usage terms, deliverables, and compliance with LVCVA guidelines.
• Coordinate influencer itineraries and occasional on-the-ground management during content capture, events, and activations.
• Oversee content monitoring, review, and approvals to ensure creator content is on-brand, accurate, and compliant with legal and regulatory requirements.
• Track, analyze, and report on influencer campaign KPIs, providing internal reporting and recommendations.
• Manage influencer budgets, contracts, timelines, and deliverables.
• Maintain workflows, databases, and creator pipelines to support ongoing programming.

Requirements

• Bachelor’s degree, or High School diploma (or equivalent) plus 4 additional years equivalent job-related experience.
• 3+ years of experience leading influencer marketing, preferably in travel/tourism.
• Deep familiarity with social media platforms (Meta, X, TikTok, YouTube, etc.) and creator ecosystems.
• An evident feel for internet culture and trending content, you understand what’s going viral and why, and you can turn cultural moments into timely, on-brand creator activations.
• Extensive knowledge of destinations from the Strip’s most iconic attractions to hidden gems Downtown, with obvious passion for the culture, experiences, and stories that Las Vegas has to offer.
• Exceptional written communication skills.
• Proven ability to work collaboratively within a team and build strong relationships with internal partners and agencies.
• Ability to work well under pressure and meet tight deadlines while managing multiple projects simultaneously.
• Availability to work evenings, weekends, and holidays as needed during major Las Vegas events and activations (e.g., Formula One Las Vegas Grand Prix, NYE, etc.).
• Occasional on-site presence required during influencer content shoots, hosted creator visits, and live event activations throughout the destination.