Influencer & Affiliate Coordinator (TikTok Shop & Creator Partnerships)

Austin, TX (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive BK Beauty’s TikTok Shop influencer/affiliate program by activating creators, coordinating gifting, and managing partnerships to boost content output and revenue.

  • Must-have: 1–3 years in influencer/affiliate marketing
  • Standout: Experience with high-volume gifting and creator activation
  • Standout: Ownership of TikTok Shop creator networks and multi-platform outreach

Job Description

Responsibilities

  • Support day-to-day execution of BK Beauty’s TikTok Shop affiliate program, driving content volume, creator engagement, and affiliate retention.
  • Manage and approve creator TikTok Shop sample requests, ensuring alignment with brand priorities and hero SKUs.
  • Execute high-volume product seeding to support monthly targets and key product initiatives.
  • Support onboarding and activation of TikTok affiliates, maintaining a consistent pipeline of creators and supporting affiliate management within Euka.
  • Build and manage group chats with top creators and affiliates to drive communication, engagement, and consistent content output.
  • Track creator activity and support performance monitoring across key TikTok Shop metrics, with a focus on affiliate retention.
  • Identify and source micro and mid-tier beauty creators across TikTok, Instagram, and YouTube, leveraging platforms like ShopMy and LTK, to build a strong pipeline of new partners and support ongoing gifting initiatives.
  • Execute high-volume, personalized outreach for gifting and affiliate partnerships.
  • Manage inbound creator and affiliate interest and evaluate potential partners based on brand fit, content quality, and performance potential.
  • Build and maintain relationships with influencers through consistent communication and follow-ups.

Requirements

  • 1–3 years of experience in influencer marketing, affiliate marketing, or a related field.
  • Familiarity with TikTok Shop and affiliate programs, with a clear understanding of how product seeding and creator activation drive performance.
  • Experience supporting high-volume gifting, product seeding, or influencer coordination.
  • Highly organized with the ability to manage multiple creators, timelines, and workflows simultaneously.
  • Comfortable with high-volume outreach and proactive communication.
  • Strong written communication skills with the ability to personalize outreach and build authentic relationships.
  • Experience with influencer or affiliate tools (Aspire, Euka AI, ShopMy, TikTok Shop, etc.) is a plus.
  • A self-starter who takes initiative, is detail-oriented, and able to operate in a fast-paced environment.
  • Ability to thrive in a collaborative environment

Preferred

  • Experience coordinating influencer events or brand activations
  • Strong visual storytelling skills to assess content quality

Benefits

  • Be Part of a High-Growth Brand: Work at the center of a fast-growing, creator-led beauty company
  • Creator-Led Environment: Join a team that understands content, moves quickly, and prioritizes execution
  • Real Impact: Your work will directly influence content output, creator partnerships, and revenue growth
  • Work with Top Creators: Build relationships with influencers across TikTok, Instagram, and YouTube
  • Team & Culture: Join a collaborative, high-performing team that values ownership, speed, and creativity
BK Beauty logo

BK Beauty

At BK Beauty, we’re an eight-figure beauty brand redefining what’s possible in social commerce. Known for our ultra-soft, best-selling makeup brushes and an expanding lineup of innovative products, we began as the passion project of professional makeup artist and YouTube creator Lisa J (@lisajmakeup) and have evolved into a leading consumer brand shipping tens of thousands of orders every month. With deep roots in the creator ecosystem, we understand how to educate, entertain, and inspire audiences through authentic content. We live by our values of authenticity, kindness, and curiosity, and we proudly create cruelty-free products that empower our customers to feel beautiful inside and out. If you’re ready to help shape the future of beauty—and have fun doing it—BK Beauty is the place for you.

Founded in 2019
Austin, Texas, USA
20 employees (8 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
113.3K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
23.7%
Direct
62.1%
Referral
5.6%
Social
6.4%
Paid
2%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
4 (20% of company)
Median Career Experience
6 years
Median Tenure
4.6 years