Industry Marketing Manager 4 (GovEd) at Hyland | USA

Hyland

Industry Marketing Manager 4 (GovEd)

USA (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated go-to-market strategy and demand generation for a GTM segment, aligning stakeholders and leading global programs.

Own development and execution of the marketing plan with key goals and KPIs.
Must-have: 10 years in a marketing programs role with sales interaction.
Standout: Global reach, cross-functional collaboration, and up to 20% travel.

Job Description

Responsibilities

Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area setting key goals objectives and plan area KPIs to measure success
Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives
Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies tying into the brand and horizontal thought-leadership strategy
Identify and execute flagship strategic industry events to drive awareness and generate demand partnering with field marketing on the pre- and post- event sales outreach orchestration
Partner with field marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.
Collaborate with campaign strategy teams to review and approve the content mix and tactics ensuring alignment with business goals and maximizing impact
Own creation of comprehensive campaign briefs in partnership with the portfolio marketing team by defining objectives target audiences messaging and creative requirements for guiding strategy and execution
Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand
Partner with external vendors agencies and industry partners to amplify the reach and impact of global programs
Operate as innovative thought leader contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
Own the health of the demand funnel ensuring lead generation KPIs are met and optimize strategies as needed
Operate as a trusted advisor to business leaders and sales develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution
Monitor spend ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders
Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team
Operate as a trusted advisor on issues and trends; provide general consulting services leveraging expertise and significant best practice knowledge
Collaborates drives engagement
Cultivates innovation and is tech savvy
Plans and aligns to drives results
Up to 20% travel time required

Requirements

Bachelor's degree or equivalent experience
10 years in a marketing programs equivalent role with sales interaction
Experience in marketing/marketing communications
Experience developing marketing plans and budgets
Demonstrated successful experience in composing and presenting basic information in group settings
Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence
Excellent organizational multi-tasking and time management skills
Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas
Excellent Microsoft Excel skills
Excellent leadership sound judgement and business acumen skills
Excellent facilitation and project management skill
Excellent interpersonal skills: able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
Excellent data gathering interviewing and analytical/problem solving skills
Excellent critical thinking and problem-solving skills
Excellent ability to work in a fast-paced dynamic environment
Excellent ability to handle sensitive information with discretion and tact
Excellent collaboration & negotiation skills showing ability to influence without ownership gaining support and trust across the organization to achieve agreed upon business outcomes.
Excellent ability to establish rapport and gain the trust of others; effective at gaining consensus
Excellent ability to work independently and in a team environment
Excellent business and technology acumen

Hyland

3.7 Glassdoor

Hyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve.

Founded in 1991

Westlake, Ohio, USA

4.2K employees (196 in marketing)

www.hyland.com

63% recommend to a friend

85% CEO approval