Responsibilities

• Content creation & execution: Take Tracksuit's weekly brand data insights (the Inside Track) and turn them into culturally relevant, funny, insightful video content.
• Go from idea to live quickly, without getting stuck in approval layers, maintaining a high pace that gives you real-world feedback rather than chasing content-factory volume.
• Play a lead creative role on major global campaign activity throughout the year.
• Repurposing & format development: Repurpose longer-form content (blog posts, videos, interviews) into concise, compelling, social-first formats designed for maximum share-ability and “Mom I made this!” pride.
• Trend & culture spotting: Use your good taste and creative instinct to spot cultural and social trends before they peak (or after, if that's the vibe) and know how to leverage them authentically for the brand.
• Storytelling & audience growth: Entertain first, educate second, knowing people remember how content made them feel more than what it told them
• Help grow Tracksuit's US audience, leading the charge on our mission to become a media company that happens to sell software

Requirements

• A portfolio full of lols: engaging video storytelling made end-to-end, not just edited from someone else's brief or ideation
• Demonstrated autonomy: you identify opportunities and ship without much oversight
• A natural instinct for internet culture and trends, with the ability to leverage them authentically for brand communication
• Strong editorial judgement, turning complex data or technical topics into simple, compelling social content
• Thinks in memes, talks like a real person, and is allergic to buzzwords and industry jargon
• Possible background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond!)
• No B2B background required, and it might even help if you don't have one

Preferred

• Background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond!)
• Possible background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond!)

Benefits

• Underpinning the experience are our great benefits, including: ⦿ Compensation: Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team
• ⦿ Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success.
• ⦿ Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, 401k and 6 weeks of paid annual leave.
• ⦿ Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.
• ⦿ A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
• ⦿ Flexible working: We have beautiful offices in New York, London, Sydney and Auckland. We are office first but offer flexibility day to day and adopt a balanced approach to WFH/in-office work.