Responsibilities

• As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content.
• You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics.
• You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.

Requirements

• Strategy development: Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
• Identify target audience segments and tailor content to resonate with each group.
• Create engaging and shareable content across various social media platforms, including but not limited to LinkedIn and Instagram.
• Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
• Foster meaningful interactions with our online community through comments, messages, and discussions.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Use analytics tools to track and measure the performance of social media campaigns.
• Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
• Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
• Stay current on platform algorithm changes and adjust strategies accordingly.