Hospice Community Liaison RN License Required

USA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own hospice marketing with budget oversight and a plan-driven approach, focused on building referral and payer relationships, shaping community perception, and aligning initiatives to volume goals.

  • Own market assessments and the marketing plan to meet budgeted volume and cost targets.
  • Own relationships with referral and payer sources to sustain access and growth.
  • Own cost effectiveness reporting and resource allocation to prove marketing impact.

Job Description

Responsibilities
  • Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
  • Monitors allocation of resources according to budgetary limitations.
  • Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
  • Employs marketing and promotional initiatives to achieve budgetary volume projections.
  • Establishes and maintains positive working relationships with current and potential referral and payer sources.
  • Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
  • Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
  • Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
  • Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
  • Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
  • Monitors and reports cost effectiveness of marketing efforts.
Requirements
  • RN License Required!
  • Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
  • At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
  • Ability to market aggressively and deal tactfully with customers and the community.
  • Demonstrates good communications skills, negotiation skills, and public relations skills.
  • Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Preferred Benefits
Affinity Health Management logo

Affinity Health Management

At Affinity Health Management and Continuum Care Hospice we believe that every person deserves dignity and compassion when faced with a life-limiting illness. The unique combination of hospice and residential services that we offer allow for a seamless transition for your loved ones as their needs shift and change. Our professionally trained staff is there to help you and your family navigate the many care and service options available. Every patient is viewed as a unique individual and is given an individualized plan provide them with the maximum level of care and comfort. All of our hospice team members are professional and compassionate, and guarantee that each patient is treated with the respect and love they deserve.

Founded in 2015
Everett, Washington, USA
107 employees (1 in marketing)

Traffic Signals

Monthly Visitors
5.1K
Monthly Google Ads Budget
$10.1K
Traffic Source Mix
Search
37.7%
Direct
40.6%
Referral
5.2%
Social
15%
Paid
1.3%

Headcount Trend

Current headcount: ~107

Marketing Team

Marketing Team Size
1 (1% of company)
Marketing Roles Posted (Last 30 Days)
3