Responsibilities

• Own demand generation end to end — building an ABM-led pipeline and a measurable MQL→SQL→opportunity engine the business can trust.
• Establish attribution clarity, so marketing's impact on opportunity creation is visible, trusted, and repeatable.
• Own positioning and product marketing across all four buyer segments — sharpening messaging, launches, sales enablement, and competitive intelligence.
• Drive lifecycle marketing and customer education that reduce churn and fuel the agent-to-referral-to-retention loop at the heart of the product.
• Own the full channel mix — from word-of-mouth, associations, and conferences to new scalable channels and an ROI-positive event strategy.
• Build housing-market thought leadership that establishes Homebot's category authority and feeds top-of-funnel demand.
• Assess, develop, and lead the marketing team, raising the bar and building a culture of accountability and rigor in close partnership with Sales and Product.
• You’re Excited About This Opportunity Because You Will:
• Own demand generation end to end — building an ABM-led pipeline and a measurable MQL→SQL→opportunity engine the business can trust.

Requirements

• You bring 5–10 years of B2B SaaS marketing leadership, ideally at 50–100 person companies.

Preferred

• You have real estate, mortgage, fintech, or proptech experience (strongly preferred), or can ramp quickly in a vertical, two-sided market.