Home Lending - Search Engine Optimization Marketing Strategy - Senior Associate at JPMorgan Chase & Co. | Columbus, OH | $90K/yr – $140K/yr

JPMorgan Chase & Co.

Home Lending - Search Engine Optimization Marketing Strategy - Senior Associate

Columbus, OH (On-site)

$90K/yr – $140K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the SEO roadmap for Home Lending, aligning cross-functional teams in GEO, Web, and Content to grow discoverability and conversions.

Strategic SEO leadership across a matrixed org to plan audience targeting, channel plans, and creative.
Audit driven improvements and a learning agenda that turns data into growth opportunities.
Thought-leadership for the digital roadmap and end-to-end issue ownership.

Job Description

Responsibilities

Develop and define the SEO roadmap; identify new opportunities; and improve front-end discoverability and back-end conversion.
Help position the channel for growth, especially during a time of rapid innovation and change due to the onset of AI Search.
Provide tactical, executional, and strategic leadership across our Home Lending SEO, GEO, Web, and Content functions.
Provide best practices and innovative ideas for SEO and content marketing to improve the discoverability of Home Lending content.
Perform SEO audits and implement optimizations to maintain channel health, integrate new strategies, and execute the SEO learning agenda.
Navigate a highly matrixed organization, influence partners, build consensus, and work across functional departments to plan and execute audience targeting, channel plans, and creative.
Analyze performance metrics and mine insights to uncover new opportunities for growth.
Act as a thought leader for the overall digital vision and roadmap.
Own issues proactively and drive end-to-end resolution.
Build and maintain relationships with key partners and stakeholders.

Requirements

BA/BS degree
Proven track record of driving results through SEO
4+ years of SEO and digital marketing experience, with expertise in content creation
Financial services industry experience
Established track record of delivering results in a complex environment; experience managing multiple initiatives simultaneously within deadlines
Demonstrated ability to analyze problems, design solutions, and communicate effectively and confidently (verbal and written) with relevant stakeholders to gain buy-in
Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative, fast-paced environment
Develops strong partnerships; leads through collaboration; recognized as a team