High Noon / Lucky One Activation Specialist - New Haven, CT at Strategic Group | New Haven, CT | $50K/yr – $70K/yr

Strategic Group

High Noon / Lucky One Activation Specialist - New Haven, CT

New Haven, CT (On-site)

$50K/yr – $70K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand education and in-venue visibility for High Noon and Lucky One across on-premise accounts.

Own on-site staff training, POS placement, and face-to-face consumer engagement.
Must-have: 1+ year in marketing or sales for alcohol/beverage or hospitality with travel ability.
Standout: Direct-field reporting and market insights to optimize local strategy.

Job Description

Responsibilities

Bar Staff Education & Training - Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
Bar Staff Education & Training - Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren't sure what to order.
Bar Staff Education & Training - Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
Bar Staff Education & Training - Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
Branding & Visibility (Merchandising) - POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
Branding & Visibility (Merchandising) - Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
Branding & Visibility (Merchandising) - Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
Consumer Engagement (Sampling & Events) - Hosted Tastings: Manage promotional activity ("promos") and other consumer sampling activations consistently where consumers taste the quality for themselves.
Consumer Engagement (Sampling & Events) - Brand Storytelling: Instead of just handing out a drink, talk to customers about the brand and why they’ll love it, creating a memorable experience.
Consumer Engagement (Sampling & Events) - Recruitment: Identify and inspire consumers that have not experienced our brands previously or may have only tried our competitors to experience High Noon and Lucky One.

Requirements

Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
Strong understanding of the local market, key accounts, and consumer dynamics.
Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
Must be 21 years of age or older and able to obtain any required local or state liquor license.
Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

Professional Presence
Persuasive Communication
Attention to Detail
Strategic Thinking
Multi-Stakeholder Relationship Management

Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000

New York, New York, USA

141 employees (19 in marketing)

www.strategicgroup.site