High Noon / Lucky One Activation Specialist - Manhattan, KS at Strategic Group | Chicago, IL | $50K/yr – $70K/yr

Strategic Group

High Noon / Lucky One Activation Specialist - Manhattan, KS

Chicago, IL (On-site)

$50K/yr – $70K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive on-site brand education, activations, and field reporting for High Noon and Lucky One across local accounts.

Own staff education, tastings, and in-venue storytelling to drive brand differentiation.
Must-have: 1+ year in alcohol/beverage marketing or field sales with travel.
Standout: Strong local market knowledge and reporting with compliant ethical practices.

Job Description

Responsibilities

Bar Staff Education & Training: Teach bartenders and servers exactly what makes High Noon and Lucky One different; Build staff confidence on recommendations; Ensure drink menus list High Noon and Lucky One; Maintain relationships with staff.
Branding & Visibility (Merchandising): Install branded POS items; Ensure visibility of our brands; Keep merchandising materials clean and well-positioned.
Consumer Engagement (Sampling & Events): Manage hosted tastings and consumer sampling activations; Tell the brand story; Recruit new consumers; Utilize branded materials for giveaways when legal.
Market Intelligence & Field Reporting: Document real-time market conditions; Conduct execution quality audits; Monitor competitive activity; Observe trends; Share insights and photos with management; Ensure ethical and professional reporting.
Core Competencies (excerpt): Deep understanding of the High Noon and Lucky One consumer; Knowledge of category and trends; Develop trade and consumer advocacy initiatives; Build relationships with accounts and distributors; Plan and evaluate activations; Serve as a local brand champion; Collaborate with Gallo and distributors on planning and reporting; Support development and deployment of POS and marketing collateral; Demonstrate intrapreneurship and accountability.
Reporting Relationship and Evaluation: Reports to Regional Director and is evaluated accordingly.

Requirements

Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
Strong understanding of the local market, key accounts, and consumer dynamics.
Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
Must be 21 years of age or older and able to obtain any required local or state liquor license.
Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time

Preferred

Professional Presence: The ability to represent a world-class spirits brand with energy and maturity.
Persuasive Communication: Comfort in educating and influencing hospitality professionals and consumers.
Attention to Detail: A sharp eye for maintaining "picture-perfect" branding and accurate reporting.
Strategic Thinking: The skill to see beyond a single bar and understand how their territory contributes to the brand’s overall "Impact."
Multi-Stakeholder Relationship Management: The capability to balance the needs of Agency leadership, Brand Clients, Distributors, Retailers, and Consumers simultaneously.

Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000

New York, New York, USA

141 employees (19 in marketing)

www.strategicgroup.site