Responsibilities

• Visit assigned accounts regularly to stay top of mind and ensure staff has what they need to sell our brands.
• Install branded POS that fit the account vibe and make High Noon and Lucky One pop.
• Ensure visibility is front and center and materials are clean, in good condition, and positioned in busy areas.
• Manage promotional activity and consumer tastings to demonstrate quality.
• Talk to customers about the brand story to create memorable experiences.
• Identify and inspire new consumers to try our brands, including those who haven’t experienced them yet.
• Use reporting tools to document menu placements and POS compliance during visits.
• Monitor competitor activity and market trends to inform strategy.
• Provide feedback to management and partners to optimize programs.
• Maintain professional reporting and compliance across market observations.

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics
• Valid driver’s license, reliable vehicle, pass MVR check; must be 21+
• Willingness to travel up to 10% of the time for training, meetings, or events plus local market travel

Preferred

• Professional Presence: Represent a world-class spirits brand with energy and maturity
• Persuasive Communication: Comfort in educating hospitality pros and consumers
• Attention to Detail: Maintain photo-perfect branding and accurate reporting