Responsibilities

• Own the day-to-day management of HealthyBaby's organic social channels, including content planning, publishing, caption writing and channel optimization.
• Manage and maintain the social content calendar, ensuring content is planned, organized and published on schedule.
• Monitor channel performance and identify opportunities to improve engagement, reach and community growth.
• Own community management across all social platforms by responding to comments, direct messages and tagged content in a timely, thoughtful and brand-aligned way.
• Build meaningful relationships with parents, creators, healthcare professionals and partners through daily engagement.
• Approach every community interaction with empathy, recognizing the unique needs and experiences of parents and caregivers.
• Monitor conversations to identify recurring questions, insights and opportunities that can inspire future content.
• Develop creative, social-first content ideas that educate, entertain and inspire parents.
• Create content briefs for designers and internal partners.
• Capture and create short-form content, including Instagram Reels, TikToks, Stories and behind-the-scenes moments.

Requirements

• 3-5 years of experience managing social media for a consumer brand or agency.
• Passion for social media, parenting, health, wellness or mission-driven brands.
• Strong understanding of Instagram, TikTok, YouTube and emerging social media trends.
• Experience creating short-form video content and confidence filming with a mobile device.
• Comfortable appearing on camera for brand content.
• Strong organizational and project management skills with excellent attention to detail.
• Creative thinker who understands how to adapt trends into content that feels authentic to a brand.
• Experience using social scheduling, reporting and analytics platforms.
• Collaborative, proactive and eager to bring new ideas to the table.