Healthcare Marketing & Employee Engagement Specialist at The Eye Care Center | Macedon, NY | $24/hr – $28/hr

The Eye Care Center

Healthcare Marketing & Employee Engagement Specialist

Macedon, NY (On-site)

$24/hr – $28/hrMid Level2+ years expPart time

Posted 2 months ago

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Job Summary

Lead marketing strategy and execution to support practice growth across three ophthalmology locations.

Own multi-channel campaigns across social, website, print, PR, and events for three ophthalmology locations.
Must-have: 2+ years in healthcare marketing with campaign planning and analytics.
Standout: Experience coordinating with external partners and senior management to drive patient engagement.

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies to support practice growth at each practice location (Canandaigua, Geneva, and Macedon).
Manage print & digital marketing campaigns through a wide variety of marketing channels including social media; website; advertising (print & digital), public relations, community relations, lead generation, and marketing collateral.
Draft and oversee content for patient newsletter and manage distribution
Monitor and report on effectiveness and ROI of marketing
Conduct community relations; represent TECC at local events.
Create and update a wide range of marketing and business materials, including brochures, envelopes, letterhead, mugs, name tags, desk nameplates, etc. in conjunction with external social media partners
Maintaining current knowledge on trends and new developments in ophthalmology and optometry particularly those that impact patient communications and our marketing efforts.
Coordinate patient satisfaction and referral-building efforts (manage digital reviews of Google).
Build and support internal employee engagement programs with the senior management team by designing initiatives that foster a positive workplace culture and enhance communication across departments.

Requirements

Bachelor’s degree in marketing or marketing communications.
2+ years related experience building & implementing marketing program and reporting results.
Experience in healthcare or medical marketing would be a strong advantage.
Advertising layout, design, media buying, press relations experience desired.
Problem-solving and metrics-driven.
Experience with online marketing, including SEO, social media, and content marketing.
Social Media & Google Analytics certifications is a plus.
Ability to manage multiple projects with ease.
Creative, organised, confident and outgoing personality.

Preferred

Benefits

401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off

The Eye Care Center

The Eye Care Center offers full-service eye care in three locations in the Finger Lakes. You'll benefit from full optical, surgical, and cosmetic treatments.

Founded in 1973

Canandaigua, New York, USA

99 employees

www.theeyecarecenter.com