Healthcare AI Search Optimization Specialist (AIO/SEO/AEO) at Fogg Media | USA

Fogg Media

Healthcare AI Search Optimization Specialist (AIO/SEO/AEO)

USA (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Own the AI-friendly healthcare SEO stack, turning clinical content into AI-citable assets while boosting AI-driven visibility across crawlability, schema, and local authority.

Growth Infrastructure: Improve crawlability and indexing with robots.txt, XML sitemaps, and structured data to support AI access.
Content Readiness: Structure pages for AI extraction with answer-first formatting, FAQs, and clear medical procedure explanations.
Schema & Authority: Maintain JSON-LD for MedicalClinic, Physician, MedicalProcedure; optimize GBPs and local citations; monitor AI visibility and citation growth.

Job Description

Responsibilities

Resolve AI crawler access issues (GPTBot, Bingbot, etc.)
Implement and manage:
robots.txt directives
XML sitemaps
structured data/schema markup
Ensure websites and content are accessible and readable by AI systems
Improve crawlability, indexing, and technical search performance
Rewrite and optimize healthcare service and location pages
Structure content for AI extraction using:
Answer-first formatting

Requirements

3+ years of SEO experience (healthcare experience preferred)
Strong understanding of:
Technical SEO
Crawlability and indexing
Schema markup and structured data
Content strategy for search visibility
Familiarity with AI-powered search trends and emerging platforms
Experience with WordPress and SEO tools (RankMath preferred)
Ability to translate technical work into business outcomes

Preferred

Experience with: AI Overviews / SGE / LLM search behavior
Multi-location healthcare organizations
Healthcare digital marketing

Fogg Media

Fogg Media is a values-based marketing agency dedicated to serving the unique needs of the healthcare industry. We're committed to helping our clients achieve their business goals, which we're proud to do because we know it will improve patients' quality of life while contributing to healthier communities. In fact, Fogg Media grew from our founder's passion for serving the industry that saved his life after battling cancer. We believe our clients are exceptional - and our goal is to help you better connect with and engage with current and prospective patients. Whether you need a brand strategy, digital marketing execution, or creative services - our passionate and skilled team can take your business - and patient care - to the next level.

Founded in 2016

Charlotte, North Carolina, USA

3 employees (1 in marketing)

www.foggmedia.com