Health Strategy Lead, Healthcare, Ruder Finn

New York City, NY (Hybrid)

$160K/yr – $240K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and elevate healthcare strategy for a high impact portfolio, turning research, cultural trends, and audience insights into compelling messaging and integrated programs.

  • Lead strategic planning across a healthcare portfolio, driving insights, messaging architectures, and campaign frameworks.
  • Collaborate with account, creative, digital, and analytics teams to ensure consistency and lead workshops for brand narratives.
  • Scout trends in healthcare, AI, tech, media, and culture to shape client strategies and inform new business opportunities.

Job Description

Responsibilities

  • Lead strategic planning across a portfolio of healthcare clients, serving as a senior advisor on creating insights and strategies that lead to creative concepting, ideation and integrated solutions
  • Utilize our agency’s planning framework across all clients and new business opportunities to drive the development of strategic brand communications plans.
  • Develop insight-driven communications strategies that align with client business priorities and lead to the development of innovative, culturally and audience-grounded creative programs
  • Translate market dynamics, stakeholder research, cultural trends, competitive intelligence, and audience insights into actionable communications recommendations
  • Partner closely with account, creative, digital, and analytics teams to ensure strategic consistency across all client deliverables
  • Drive research briefs with analytics team and develop creative briefs for creative teams
  • Lead strategic workshops, messaging sessions, positioning exercises, and brand narrative development with clients and cross-functional teams
  • Develop messaging architectures, audience segmentation strategies, communications platforms, campaign frameworks, and measurement approaches
  • Identify emerging trends across healthcare, AI, technology, media, and culture that can inform innovative client strategies
  • Provide strategic counsel during product launches, data milestones, regulatory events, issues management, and corporate reputation initiatives
Ruder Finn logo

Ruder Finn

Ruder Finn is one of the world’s largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace—with AI-powered creative hub RF Studio53 and tech incubator RF TechLab providing cutting-edge predictive analytics, breakthrough creative, and customer-focused digital engagement. Ruder Finn has offices across 3 continents including the U.S., Asia and Europe. Wholly owned agencies within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, RF Bloom. For more information visit www.ruderfinn.com.+++At Ruder Finn we value integrity and transparency in our recruitment process. We have become aware of fraudulent actors impersonating our company on platforms like Telegram and similar communication platforms, falsely claiming to conduct job interviews. We want to clarify unequivocally: We Never Charge for Job Interviews or Ask for Your Financial Information: Our recruitment process does not involve any form of payment from candidates at any stage. If you’re being asked for payment or your financial information, it is not us! All our job-related communications come exclusively from our official email addresses (ending with @ruderfinn.com). If you are contacted for an interview or a job offer and have doubts about its legitimacy, or if you have any other questions, please contact us via our official website or official LinkedIn channel.

Founded in 1948
New York, New York, USA
920 employees (158 in marketing)

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
34.6%
Direct
49.2%
Referral
7.7%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~920

Marketing Team

Marketing Team Size
130 (14% of company)
Marketing Roles Posted (Last 30 Days)
22