Responsibilities

• Acquisition Strategy: Define the Robotics user acquisition strategy and budget, aligning channel mix, CAC targets, and volume forecasts with the UES annual plan.
• Performance Marketing: Own paid media across search, social, video, programmatic, and connected TV; build and optimize a measurement stack covering attribution, MMM, and incrementality.
• SEO, ASO & Platform Optimization: Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms (e.g., Baidu, Xiaohongshu, Douyin search).
• Partnership & Affiliate Acquisition: Build a partnership and affiliate program that brings Robotics into adjacent ecosystems (developer, creator, smart home, B2B integrators).
• Waitlist & Pre-Order Programs: Architect waitlist, reservation, and pre-order programs that maximize conversion from interest to deposit to delivery.
• Lifecycle & CRM Acquisition: Partner with the Head of User Operation to convert prospect data into active opportunities through email, SMS, push, and in-product messaging.
• AI-Native Growth: Embed AI tooling across creative production, audience targeting, copy testing, and bid management to compound acquisition efficiency over time.
• Cross-Channel Hand-Off: Define and instrument the hand-off SLAs and lead quality definitions between Acquisition and each downstream sales channel.
• Measurement & Reporting: Operate a weekly growth review with a single source of truth for channel performance, CAC, conversion, and forecast accuracy.
• Team Leadership: Build and lead a high-performing acquisition team across performance, SEO/ASO, partnerships, and analytics.

Requirements

• 15+ years in user acquisition / growth marketing, with at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
• Bachelor’s degree in marketing, business, engineering, or a quantitative discipline.
• Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
• Deep fluency in attribution, MMM, incrementality testing, and cohort-based LTV/CAC analysis.
• Hands-on with major ad platforms (Google, Meta, TikTok, YouTube), MMP/attribution tools, and BI stacks (Looker, Tableau, or equivalent).
• Track record building and developing growth teams of 10+ specialists.

Nice to Have

• Experience launching a high-consideration, high-ASP hardware or robotics product into market.
• Working knowledge of Greater China acquisition platforms and creator ecosystems.
• Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
• Background combining B2C and B2B / prosumer acquisition motions.

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere