Responsibilities

• SEO, GEO & AI Search Engineering
• Next-Gen Visibility Strategy: Blueprint and execute our visibility strategy for traditional search engines and next-generation AI answer engines.
• Technical SEO: Manage schema markup, indexation, and Core Web Vitals to maximize organic discovery.
• Generative Engine Optimization (GEO): Optimize our digital footprint for citations inside AI platforms like ChatGPT Search, Perplexity, Google Gemini, and AI Overviews.
• Single Source of Truth: Serve as the core architect for marketing data. Jump into Google Tag Manager and Google Ads to set up custom event tracking and deploy conversion tracking pixels.
• Measurement Frameworks: Clean up attribution models and establish a robust core measurement framework.
• Dashboarding: Partner with the internal Data team to build and maintain automated performance dashboards (using tools like Omni and Contentsquare) for the broader marketing team.
• Google Ads Ecosystem: Actively structure, manage, and scale our paid search campaigns. Manually handle asset allocation for Performance Max (PMax), keyword match types, negative bidding, and budget optimization.
• Paid Channels Expansion: Oversee App Campaigns and Paid Social channels to drive both B2C consumer sign-ups and B2B enterprise/HR leads.
• Budget & Forecasting: Directly manage the growth marketing budget, keeping forecasts precise and on track.

Requirements

• Modern Search Literacy: A sophisticated understanding of Generative Engine Optimization (GEO), semantic search, LLM scannability, and how AI engines source and cite brand data.
• Proven Practitioner Experience: Deep, hands-on experience running Google Ads, Google Tag Manager, Google Analytics (GA4), and major SEO suites (e.g., SEMrush).
• Full-Funnel Data Competency: Exceptional capability in diagnosing data leaks across the entire user journey—from initial search click down to automated email onboarding flows.
• B2B/B2C Versatility: Proven track record setting up data attribution and campaigns that seamlessly cater to both consumer users (B2C) and enterprise/HR decision-makers (B2B).
• Collaborative Leadership: Experience working as a player-coach, with a demonstrated ability to manage creative teams while remaining deeply technical yourself.

Benefits

• Bonus participation is available to all employees
• 33 days of paid time off, including relevant Federal Holidays
• Separate paid sick leave policy
• 401(k) access with 3% contribution and immediate vesting
• 100% paid health, dental, vision, and life insurance for employees, as well as long-term disability
• Access to a number of other wellness perks and policies