Responsibilities

• Lead the overall social media strategy across DCP’s awards shows, music events, and entertainment properties
• Develop show-specific strategies based on audience insights, talent, programming, cultural moments, and business goals
• Establish platform strategies, content pillars, publishing calendars, and audience-growth plans across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, X, Snapchat, and emerging platforms
• Identify new formats, creator partnerships, platform opportunities, and social-first concepts that expand reach and engagement
• Integrate social strategy into broader marketing, publicity, talent, production, and content distribution plans
• Oversee social planning and execution from show announcement through post-show coverage, including red carpets, rehearsals, winners’ walk, backstage, and live broadcasts
• Partner with DCP Studios, Production, Marketing, Publicity, and Talent Relations to define social priorities inclusive of content needs, approvals, and workflows
• Direct real-time social coverage during live broadcasts, including rapid-turn video, performance clips, winner moments, backstage content, and other in-show content
• Establish repeatable show playbooks, approval processes, and post-event reviews to improve future execution
• Manage the roster of social agencies supporting DCP’s tentpole shows

Requirements

• At least 10+ years of experience in social media, digital marketing, audience development, and/or content strategy
• Significant experience leading social strategy for live entertainment moments including events, awards shows, music, sports, or other real-time cultural properties
• Proven success growing audiences and delivering measurable engagement, video, traffic, and revenue results
• Demonstrated experience managing social agencies, production vendors, and complex multi-platform campaigns
• Experience supporting sponsored social, branded content, paid amplification, and client-facing deliverables
• Strong knowledge of major social platforms, publishing practices, paid media, analytics, and content formats
• Experience with live-event content capture, real-time publishing, rapid-turn video, and social approvals
• Strong executive communication, presentation, negotiation, and relationship-management skills
• Ability to work nights, weekends, and travel as required by live-event production schedules

Benefits

• PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family . PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.
• At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.