Head of SEO & AEO at BNY | New York, USA | $83K/yr – $134K/yr

Head of SEO & AEO

New York, USA (On-site)

$83K/yr – $134K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

The role leads enterprise SEO strategy and governance, driving discoverability across platforms. It requires deep SEO leadership and cross-functional partnership. The position covers on-page, off-page, technical, and content optimizations and considers AI-driven trends and multilingual/site migrations. Benefits and equal opportunity commitments are highlighted in the provided materials.

Job Description

Responsibilities

Develop and execute enterprise Search Engine Optimization (SEO) and GEO/AEO strategy to increase visibility and traffic.
Establish and own a unified, enterprise-wide roadmap aligned to business objectives and informed by the changing SEO and AI discoverability landscape.
Act as the subject matter expert for the organization, evangelize SEO/GEO best practices, and actively bring the latest insight to the organization on algorithm updates, AI driven search tends and emerging GEO practices.
Implement on-page, off-page, technical, and content optimizations across BNY websites and other touchpoints in support of the overall strategy.
Partner with Marketing Content teams as advisor, bringing structural and keyword insights to improve performance.
Use analytics tools to measure and analyze discoverability performance; deliver regular reporting on results and identified/prioritized opportunities.
Support organization’s transformation, e.g., website transformation, evolving the Content Discoverability function.

Requirements

Bachelor’s degree.
5-8 years of enterprise SEO leadership with demonstrated success.
Expertise in on-page, off-page, technical, content, and local SEO.
Proficiency in SEO tools and web analytics, plus emerging expertise in AI-assisted content discovery.
Experience using data to inform strategy and to develop impactful go-to-market approaches.
Experience partnering with cross-functional teams (marketing, content, creative, engineering, analytics) as a subject matter expert; demonstrated experience in communicating complex subject matter to non-technical audiences.
Experience with website migration and multilingual sites.

Preferred

Experience with website migration and multilingual sites.

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY

We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For more than 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.Follow BNY on Instagram & X: @BNYglobal

New York, New York, USA

54K employees (917 in marketing)

www.bny.com