Head of Portfolio Marketing - Oncology Commercialization at Bristol Myers Squibb EU Policy | Madison, NJ | $303K/yr – $367K/yr

Bristol Myers Squibb EU Policy

Head of Portfolio Marketing - Oncology Commercialization

Madison, NJ (On-site)

$303K/yr – $367K/yrSenior Level15+ years expFull time

Posted 5 weeks ago

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Job Summary

Own portfolio level marketing across brands and indications, aligning strategy with sales, evidence generation, and launches while driving regional execution and cross-functional governance.

Portfolio strategy and brand management across therapeutic areas.
Align marketing, sales, and evidence priorities; oversee launches and regional execution.
Lead channel marketing and cross-functional governance with regional teams and NAEs.

Job Description

Responsibilities

Define and implement portfolio-level marketing strategies to maximize value across brands, indications, and therapeutic areas.
Ensure alignment between U.S. portfolio strategy , Brand , Sales, Commercial Strategy and evidence-generation priorities.
Oversee and implement marketing activities for brands or indications within assigned therapeutic areas.
Responsible for overall brand management, including launches and positioning brands effectively with the sales force.
Provide strategic direction and governance to brand and indication teams to ensure consistent, high-quality execution.
Develop market objectives and strategies and monitor performance against goals.
Ensure brand and portfolio decisions are grounded in robust market insights, analytics, and customer understanding.
Oversee market research, brand and product management, advertising and promotion, and new product development activities.
Drive integrated execution across brands, channels, and customer segments.
Provide leadership and strategic oversight to the National Account Executive (NAE) organization.

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
15+ years of progressive pharmaceutical or biopharmaceutical commercial experience with deep U.S. oncology expertise.
Proven leadership experience across portfolio marketing, brand management, and launches in complex, matrixed organizations.
Strong track record of strategic thinking, executional excellence, and people leadership.

Preferred

MBA or advanced degree preferred.

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.