Responsibilities

• Lead HubSpot's global Performance Partnerships strategy across affiliate marketing, AI-native discovery, nano/micro creator partnerships, forum growth, and emerging acquisition channels.
• Scale affiliate and publisher ecosystems that drive efficient customer acquisition and ARR growth across key products and go-to-market motions.
• Build AI-first partnership strategies that increase HubSpot visibility across LLMs, Reddit, review platforms, nano/micro creator ecosystems, and third-party recommendation surfaces.
• Design and operationalize experimentation programs across affiliate models, nano/micro creator partnerships, indirect demand measurement, and emerging growth channels.
• Own partner investment strategy, commission frameworks, attribution models, and portfolio optimization across a multi-million-dollar investment portfolio.
• Lead, coach, and develop a high-performing global team spanning affiliate partnerships, optimization, AI visibility initiatives, and forum growth programs.
• Partner cross-functionally with Paid Media, Product, Product Marketing, Brand, Community, Finance, Analytics, and Growth teams to integrate partnership-led discovery into HubSpot's broader go-to-market strategy.
• Develop reporting frameworks and executive-ready narratives that connect partnership activity to ARR growth, demand generation, and AI visibility outcomes.
• Identify emerging discovery trends and translate ambiguous market signals into scalable growth opportunities.
• Champion data-driven decision-making while balancing experimentation, operational rigor, and long-term strategic impact.

Requirements

• 7+ years of experience in affiliate marketing, partnerships, growth marketing, performance marketing, or related go-to-market functions.
• Experience building and scaling affiliate or partner ecosystems tied to measurable revenue outcomes.
• Strong understanding of modern discovery behaviors, including AI search, Reddit, creators, review platforms, and emerging acquisition channels.
• Experience managing significant marketing investments and optimizing toward revenue and efficiency metrics.
• Strong analytical and experimentation mindset with the ability to translate ambiguous signals into scalable growth programs.
• Experience leading cross-functional initiatives across Product, Marketing, Growth, Analytics, and external partners.
• Experience managing and developing high-performing teams in fast-paced environments.
• Excellent executive communication, stakeholder management, and strategic storytelling skills.
• Ability to balance strategic thinking with operational execution and experimentation.
• Familiarity with AI-enabled marketing workflows and evolving discovery ecosystems.

Preferred

• Experience with AEO, SEO, AI visibility, or LLM citation strategies.
• Experience with creator partnerships, influencer ecosystems, or community-led growth.
• Familiarity with attribution, incrementality, or indirect demand measurement frameworks.
• Experience working in B2B SaaS and/or product-led growth environments.
• Experience scaling emerging acquisition programs from experimentation to operational maturity.