Jacob : Personal Brand Consulting

Head of Performance Marketing — Healthcare/Wellness

USA (Remote)

$175K/yr – $250K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own paid acquisition and growth optimization end to end, including analytics, landing pages, and YouTube strategy to drive measurable growth.

  • Growth Ownership: Own paid search, landing-page experiments, and conversion optimization to improve CAC and funnel lift.
  • YouTube & Channel Strategy: Shape the channel as a core growth lever with tests and performance tracking.
  • Decision-making & Remote Ops: Act as an owner and report to the founder, with quarterly in-person planning in the US.

Job Description

Responsibilities

  • Own paid acquisition, conversion optimization, analytics, landing pages, experimentation, and our overall growth strategy.
  • Guide the strategy for our YouTube channel as an important part of that growth.
  • You\'ll report directly to the founder.

Requirements

  • Proven track record of improving customer acquisition through paid search, conversion optimization, and data-driven experimentation.
  • Enjoy solving difficult optimization problems.
  • Think like an owner and enjoy making decisions.
  • Experience remotely within the United States and able to participate in quarterly in-person planning meetings.

Preferred

  • Experience in healthcare or another regulated industry (legal, insurance, financial services, etc.). This is a strong plus, not a requirement.
  • Enjoy solving difficult optimization problems.
  • Think like an owner and enjoy making decisions.
  • Are happiest building and optimizing campaigns yourself today but excited to build and lead your own team as we scale.

Marketing Team

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