Responsibilities

• Own and scale the EMEA paid acquisition strategy across all channels, driving sustainable and profitable growth through data‑driven experimentation and continuous optimization.
• Translate business objectives into clear acquisition roadmaps with measurable outcomes, while leading, mentoring, and inspiring high‑performing regional and functional teams.
• Partner closely with Product, D2C, Analytics, Brand, and Finance to ensure full end‑to‑end alignment of the growth strategy.
• Drive sustainable growth targets and long‑term value by operating hands‑on—both personally and through your team—while partnering closely with cross‑functional stakeholders and maintaining deep alignment with the commercial agenda.
• Lead quality and conversion improvements across all funnel stages, driving growth in activation, retention, sales, and engagement through data‑driven strategy and continuous optimization.
• Identifying, testing, and scaling high‑performing acquisition channels (paid media, organic, SEO, partnerships, referral).
• Optimizing user and buyer journeys across all touchpoints.
• Overseeing budgets, forecasting, pacing, and performance reporting across all paid channels.
• Establishing a rigorous A/B and multivariate testing roadmap (creative, landing pages, audiences, bidding, offers).
• Implementing processes for continuous optimization of CAC, LTV/CAC ratio, ROAS, and yield across funnel stages.

Requirements

• Extensive experience in paid acquisition / performance marketing, with leadership at scale
• Proven track record driving measurable growth in B2B or B2C environments.
• Experience driving growth in complex, multi‑market environment
• Deep analytical expertise with the ability to turn data into clear strategic decisions
• Strong strategic mindset, balanced with hands‑on execution credibility
• A true growth mindset — curious, experimental, resilient, and continuously learning
• Strong leadership and stakeholder influence abilities.
• Excellent analytical skills with proficiency in data tools

Benefits

• Flexible work hours/hybrid work environment
• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path
• As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.