Head of Marketing - Vingcard Americas at ASSA ABLOY | Plano, TX

Head of Marketing - Vingcard Americas

Plano, TX (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own regional strategy and execution to drive pipeline, wallet share, and retention while shaping a PropTech services narrative and scalable, AI-enabled marketing practices across a multi-brand NA portfolio.

Growth Ownership: Regional strategy, budget, and cadence with Sales/RevOps to hit funnel targets.
Program & Messaging: Integrated campaigns across paid/owned/earned with differentiated PropTech value and proof points.

Job Description

Responsibilities

Own the development and execution of regional marketing strategy aligned with global objectives and regional growth priorities, including brands under the North American P&L with global presence.
Lead the positioning strategy to evolve the business into a PropTech services provider (solution + services narrative, differentiation, proof points, and messaging architecture).
Champion integrated marketing programs that unify messaging, competitive positioning, and audience resonance across all channels.
Establish operating rhythm with Sales/RevOps to drive pipeline creation, expansion (wallet share), and retention—owning funnel health targets and performance reporting.
Serve as a key voice in shaping the future of our marketing ecosystem, introducing new methodologies, scalable best practices, and AI-enabled ways of working.
Introduce strategy on everything we do, from shows, to individual initiative branding
Be responsible for a multimillion marketing budget aiming for efficiencies on every step and measuring results.
Lead digital-first, full-funnel campaigns across paid, owned, and earned channels, ensuring strong attribution and KPI alignment.
Drive optimization across PPC, SEO, SEM, and emerging digital platforms, including AI-driven search.
Oversee CRM and marketing automation strategy (SFDC, Marketo, 6Sense) to enhance engagement, nurture flows, and campaign efficiency.

Requirements

10+ years of progressive marketing leadership experience in complex, matrixed organizations.
Proven success leading integrated marketing programs from strategy through execution and measurement, with clear linkage to pipeline and revenue outcomes.
Deep expertise in digital marketing, audience profiling, and full-funnel demand generation (including lifecycle and expansion marketing).
Strong understanding of CRM, marketing automation, ABM/intent, and analytics tools (CRM365, Marketo, 6sense, GA4, BI dashboards, etc.).
Demonstrated ability to translate product/solution value into compelling narratives for the PropTech and hospitality technology ecosystem.
AI literacy and practical experience applying AI to improve speed-to-market, performance optimization, and personalization—paired with strong governance and brand quality standards.
Experience building and nurturing B2B and channel partner communities and co-marketing programs.
Demonstrated ability to lead, mentor, and develop high-performing teams; effective agency leadership and budget stewardship.
Exceptional communication, storytelling, and executive-level presentation skills; ability to influence senior stakeholders.
A self-starter mindset with a passion for innovation, continuous learning, and test-and-learn ways of working.

Preferred