Responsibilities

• Lead and present the annual North America marketing strategy, covering US B2B and B2C and Canada B2C, aligned with global objectives and marketing strategy
• Develop and execute B2B demand generation programs to support pipeline growth and sales targets
• Lead B2C full-funnel campaigns, from awareness through conversion, tailored to local market insights
• Act as the strategic marketing partner to the US Sales team, ensuring alignment with pipeline priorities and ICPs
• Plan and execute partner marketing campaigns, managing approvals, execution, and post-campaign analysis
• Own regional campaign and content execution across paid, owned, and earned channels
• Build and maintain B2B sales enablement materials (case studies, pitch decks, one-pagers, email sequences)
• Manage product go-to-market plans in collaboration with global marketing and product teams
• Manage regional agencies and contractors to ensure delivery against objectives, budgets, and timelines
• Monitor business, strategy and campaign performance and deliver reporting, insights and recommendations to optimise results

Requirements

• 8-10 years experience marketing, campaign management, or growth roles
• Proven track record across both B2B and B2C marketing, including lead generation, acquisition, and retention campaigns
• Comfortable operating at both strategic and hands-on executional levels, from campaign planning to implementation
• Strong communicator and presenter, able to clearly articulate ideas and results to internal teams, senior stakeholders, and external partners
• Experienced collaborating closely with Sales, Product, and Partner teams to align marketing initiatives with business goals
• Commercial acumen with proven understanding of business impact, ROI, and marketing effectiveness, linking campaigns to measurable outcomes
• Able to analyze insights and translate them into actionable strategies to optimize performance
• Skilled in managing external agencies and cross-functional internal and external stakeholders, ensuring alignment and delivery
• Thrives in fast-paced, evolving environments, managing competing priorities with agility
• Proficient with CMS platforms and Microsoft Word, PowerPoint, and Excel

Preferred

Benefits

• Competitive compensation
• Health, dental, vision, 401k matching
• Prezzeeversary Leave – Extra day of annual leave for each year you’re with us.
• BirthYay Leave – Celebrate you with a paid day off during your birthday month.
• ClassPass Membership – Fully covered monthly credits for fitness, wellness, and beauty.
• Office Allowance – One-time payment to upgrade your office setup.
• Flexible Work Perks – Flex your hours, take Culture Swap Days, and opportunity to work from anywhere for 30 days a year.
• Prezzee Staff Discounts – Exclusive deals on Prezzee gift cards – just for being part of the team.
• Wellbeing Support – Access to mental, social, financial, and physical wellbeing support via Telus.
• Learning & Development – Grow your career with LinkedIn Learning, job shadowing, industry programs, and our Lunch & Learn sessions.