Responsibilities

• Lead the Marketing strategy in the US and the global Product Marketing strategy for the XB capabilities/products manufactured in the US.
• Manage the Marketing team in the US and support global Marketing initiatives/projects as well as other projects/initiatives as prioritized by the Group Head of Institutional & Product Marketing.
• Work across a spectrum of propositions and products in the HSBC Asset Management business.
• Translate business opportunities into Marketing strategies with the team.
• Join the dots across consumer insights, internal / external data and business opportunities to develop a robust and incisive marketing strategy
• Distill and present information to the business as well as the agency partners
• Work across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies
• Work on strategies pertaining to acquisition, engagement, brand development and customer experience for specific customer segments (Institutional & Wholesale)
• Have a good understanding of asset management capabilities and products
• Work in a collaborative way with the marketing teams in countries / regions, but at the same time elevate the conversation so they can get a wider view of the global business ambitions

Requirements

• Broad based business experience, ideally within the Asset Management industry
• A range of customer and marketing communications planning and operational experience, including demonstrable success in developing campaign strategies and multi channel campaigns. This could cover experiences in research, proposition development, communications, delivery and channel management
• Proven experience of working on content management particularly in the digital space
• Proven experience of developing and delivering customer communications in a regulatory environment
• Proven experience of working with teams over multiple sites
• Proven understanding of customer insights and their role in communications / product development
• Ability to think innovatively, shaping and communicating new concepts
• Experience of managing agencies driving for greater value and application of resource
• Strong understanding of communication developments and emerging consumer, business decision maker and industry trends
• Proven ability to influence leadership teams and lead across functional teams to drive improvement

Preferred

• Post Graduate / Degree level of qualification in business studies and marketing preferred
• Prior experience working on scale agile implementations and using collaboration tools such as Monday, Confluence, Jira and Slack is desirable but not essential

Benefits

• Wellness Hub
• industry-leading volunteerism policy
• generous matching gift program
• comprehensive program of immersive Sustainability and Climate Change Initiatives
• Employee Resource Groups to develop employees and networking inside and outside of HSBC
• We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!