Head of Marketing at Topsort | Somerville, MA

Topsort

Head of Marketing

Somerville, MA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Topsort’s market narrative and demand engine across enterprise and mid-market, owning messaging, launches, and team growth to accelerate pipeline.

Must-have: 8+ years in B2B marketing with leadership experience and proven enterprise + mid-market GTM execution.
Standout: Experience building a developer/technical community and leading a marketing function with budget ownership.

Job Description

Responsibilities

Own Topsort's narrative, positioning, and messaging architecture across all segments and personas
Translate complex technical capabilities into crisp, compelling value propositions for enterprise buyers (Head of Monetization, CTO, CPO) and mid-market operators
Drive product launches end-to-end — from internal alignment to market rollout
Design and scale a demand gen engine that generates qualified pipeline across both enterprise and mid-market
Own the full funnel: awareness, consideration, conversion — with clear attribution and reporting
Work closely with Sales to align on ICP, messaging, and pipeline targets
Build and optimize campaigns across paid, owned, and partner channels
Define and protect Topsort's brand voice and visual identity as we scale
Own thought leadership strategy — positioning Topsort and its leadership as voices in retail media and ad tech
Manage PR and earned media relationships; drive coverage in relevant trade and business press

Requirements

8+ years in B2B marketing, with at least 2–3 years leading or co-leading a marketing function
Experience at a technical B2B SaaS or infrastructure company — you can hold your own in a conversation about APIs, SDKs, and product architecture
Proven track record across both enterprise and mid-market GTM motions — you understand the differences and can run both in parallel
Strong product marketing instincts — you can write a positioning doc, a one-pager, and a pitch deck and make all three land
Experience building or scaling demand gen programs with measurable pipeline contribution
Hands-on experience with brand, content, and comms — not just oversight
Has built or nurtured a developer or technical community (even informally) — a strong plus
Data-driven: you set targets, track what matters, and adjust fast
Exceptional writer and communicator, you'll be shaping how the world sees Topsort

Preferred

Deep dive into details
Team first
You thrive with ambiguity
Adaptability
Urgency

Topsort

3.1 Glassdoor

Topsort is the leading Retail Media Infrastructure company, supporting omni-channel retailers, marketplaces, and delivery apps across more than 40 countries worldwide. We prioritize our customers, focus on innovative products, and adhere to a privacy-by-design ad monetization framework. Our solutions leverage advanced AI and machine learning technology, making Silicon Valley's advertising expertise accessible to all through user-friendly, high-performance products.Topsort’s customers include Ambev, Petco, HEB, Trademe, Poshmark, DeliveryHero’s Glovo, Nana and more..

Founded in 2021

San Francisco, California, USA

140 employees (18 in marketing)

www.topsort.com

53% recommend to a friend

57% CEO approval