Responsibilities

• Support TAB Bank’s growth objectives, with priority focus on consumer deposit products (TAB Spend/Save), partnership/sponsorship banking, and working capital (asset-based lending) solutions.
• Attract, develop, and retain high-performing marketing talent while fostering a culture of accountability, innovation, experimentation, and continuous improvement.
• Proven success deploying multi-million-dollar marketing budgets and demonstrating measurable return on investment.
• Establish marketing performance metrics and accountability frameworks tied to customer acquisition, deposit growth, loan pipeline generation, revenue contribution, and return on marketing investment.
• Collaborate cross-functionally with sales, deposits, and executive teams to ensure cohesive messaging and strategic alignment.
• Listen, analyze and act upon internal and external data to inform decisions regarding marketing campaign performance, acquisition channel optimization and marketing team output.
• Enhance and evolve TAB Bank's brand strategy, ensuring consistent positioning across all customer and partner touchpoints.
• Oversee digital marketing initiatives including SEO/SEM, paid media (e.g., digital, billboard, radio, podcast, newsletter and/or TV), email marketing, and website optimization.
• Develop and execute proactive and reactive communications strategies to protect and enhance TAB Bank’s brand reputation in the event of media challenges, crises, or misinformation.
• Stay abreast of industry trends, competitor strategies, and emerging technologies to keep the bank’s marketing efforts innovative and competitive.

Requirements

• Demonstrated success leading marketing efforts for consumer deposit products or commercial loans or similar products within a bank, fintech, neobank, or other regulated financial services company.
• Ability to manage customer acquisition economics, including CAC, LTV, retention, and marketing attribution.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive experience in marketing roles with at least 3 years in a senior leadership position.
• Proven experience leading and scaling high-performing marketing teams.
• Demonstrated success in developing and executing multi-channel marketing strategies.

Preferred

• Master’s degree (MBA or similar) preferred.
• Hands-on knowledge of marketing automation platforms (e.g., HubSpot, Marketo)and analytics tools (e.g., Google Analytics).

Benefits

• Onsite Gym
• Tuition Reimbursement
• Paid Holidays
• Gym Reimbursement
• College Scholarships for Employees and Families
• 401(k)
• Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• I Made the Grade
• Holiday Club Program