Responsibilities

• Own campaign execution end-to-end (hands-on)
• Plan, launch, and optimize growth campaigns across paid and organic channels (search, social, email, landing pages, retargeting, partnerships, etc.)
• Build campaign infrastructure: targeting, creative, copy, landing pages, conversion flows, measurement
• Run rapid experiments: A/B testing, iteration cycles, performance improvements
• Drive measurable pipeline and growth outcomes: Build and manage the performance marketing loop: CAC, CPL, CVR, ROAS, attribution, funnel conversion
• Translate product and customer insights into messaging that converts
• Develop repeatable playbooks for acquisition, activation, and retention
• Lead content marketing that differentiates:
• Develop and execute a content strategy that positions Supernal as a category-defining AI partner
• Produce and repurpose high-leverage content (LinkedIn, blog, video, case studies, thought leadership)
• Promote company leaders (CEO, Head of Sales, and other executives) through narrative-driven content that builds authority and trust
• Turn client work, insights, and outcomes into market-facing proof
• Support relationship-driven go-to-market:
• Partner with the CRO and leadership on executive-level relationship building
• Support and coordinate high-value executive introductions and strategic follow-ups
• Plan and amplify conference presence (pre-event targeting, in-event content, post-event follow-up)
• Align marketing efforts to a consultative, trust-based sales motion
• Be the “Crafty Hustle” marketer:
• Move fast without breaking trust or quality
• Find creative ways to win with limited resources
• Use scrappiness and systems thinking to punch above your weight

Requirements

• 5–10 years in growth marketing, performance marketing, or demand generation
• Proven track record executing campaigns across multiple digital channels
• Strong skills in:
• Paid acquisition (Google, LinkedIn, Meta, etc.)
• Landing pages and conversion optimization
• Lifecycle and email marketing
• Analytics and experimentation (funnel metrics, attribution, testing)
• Relationship management
• Event marketing
• Professional services marketing
• Excellent writing instincts (ads, landing pages, emails, positioning, thought leadership)
• Comfort operating with ambiguity and minimal support