Head of Marketing (Retail)

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive a pan-regional marketing strategy that aligns brand, CRM, and omnichannel activation across 7 markets.

  • Must-have: 3+ years in marketing leadership with omnichannel or retail experience.
  • Standout: Cross-functional leadership across retail, e-commerce, product, IT, and finance.

Job Description

Responsibilities

  • Develop and execute a unified marketing strategy across 7 countries
  • Define brand positioning and Customer Value Proposition (CVP)
  • Manage brand architecture and portfolio structure
  • Establish communication standards, brand guidelines and tone of voice
  • Ensure consistent brand representation across all markets and channels
  • Build and scale an omnichannel marketing ecosystem
  • Manage performance across digital, retail, social media, CRM, email, and offline activations
  • Align online and offline customer journeys
  • Ensure consistent customer communication across all touchpoints
  • Optimize marketing channel mix and campaign effectiveness

Requirements

  • 3+ years of experience in marketing leadership roles (retail or omnichannel environment preferred)
  • Proven experience in brand strategy, omnichannel marketing and CRM/CVM
  • Strong understanding of retail marketing and customer experience management
  • Experience managing multi-country or regional marketing operations
  • Strong analytical mindset and performance-driven approach
  • Budget management and financial planning experience
  • Excellent communication and stakeholder management skills
  • Leadership experience managing cross-functional and remote teams
  • English – Upper-Intermediate or higher

Benefits

  • Opportunity to work in a financially strong, fast-growing multinational company.
  • Interaction with global teams of professionals.
  • International career opportunities.
  • Access to continuous professional development trainings
  • Attractive rewards
  • Corporate work equipment
ASBC UGCIS | iSpace | Apple Premium Partner logo

ASBC UGCIS | iSpace | Apple Premium Partner

ASBC is a trusted partner in business IT solutions.We have been successfully working on the global market since 1996 and are proud of our partnership with Apple since 2012. We offer the integration of the best IT solutions based on Apple products and other leading brands. ASBC is represented in 7 countries: Georgia, Armenia, Kazakhstan, Ukraine, Moldova, Azerbaijan, Uzbekistan, and actively cooperates with various areas of business: IT, Education, Medicine, FinTech, Retail, FMCG and other industries. Thanks to our partnership with world leaders, we are always ready to offer optimal solutions for small, medium and large businesses. By choosing us, you get access to advanced technologies and premium service.

Founded in 1996
GEO
13 employees (8 in marketing)

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
46.1%
Direct
13.8%
Referral
30.9%
Social
8.1%
Paid
1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
8 (62% of company)