Head Of Marketing at Novita AI | San Mateo, CA

Head Of Marketing

San Mateo, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive the US GTM for an AI software platform as the first US marketing hire, shaping local narrative and developer adoption.

Own the US GTM plan and developer growth for GPU instances and LLM APIs.
Must-have: 5+ years in Product Marketing, Growth, or DevRel in B2B SaaS/AI with hands-on content creation.
Standout: First US marketer with player-coach scope bridging NA users and global teams.

GTM & Growth Strategy: Own the North American marketing strategy. Drive user acquisition for our GPU instances and LLM APIs through PLG, SEO, content, and community-led growth.
Developer Relations (DevRel): Be the voice of our company in the AI community. Engage with developers on Twitter, Reddit, Discord, and Hacker News. Sponsor and attend local AI hackathons and meetups.
Brand & Positioning: Translate our global technical capabilities into a compelling narrative tailored for Silicon Valley AI startups and developers.
Cross-Border Collaboration: Work closely with our global marketing and product teams (based in China) to leverage their resources (design, content generation, engineering) while ensuring all outputs meet the high standards of the US developer ecosystem.
You will be the first marketing hire in the US, acting as a "Player-Coach." You will define our local narrative, drive developer adoption (PLG), and bridge the gap between our North American users and our global engineering/marketing teams.