Head of Marketing at Noctrix Health | Pleasanton, CA | $240K/yr

Noctrix Health

Head of Marketing

Pleasanton, CA (On-site)

$240K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the brand and category leadership while coordinating GTM for launches, cross-functional adoption, and omnichannel demand to drive measurable growth in a regulated health space.

Brand and category leadership ownership across strategy, messaging, and market positioning.
GTM planning for product launches with cross-functional execution and provider/consumer campaigns.
Marketing tech, analytics, and reporting foundation to prove ROI and guide budget decisions.

Job Description

Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative
Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives
Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns
Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement
Drive customer acquisition and revenue growth through scalable omnichannel marketing programs
Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives
Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion
Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives
Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities
Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment
Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies
Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics
Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions
Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness
Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development
Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints
Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives

Noctrix Health

5.0 Glassdoor

Noctrix Health is pioneering the next-generation of therapeutic wearables that empower patients to take control of their chronic medical conditions. We aim to provide a powerful, efficacious and cost-effective alternative to pharmaceutical therapies.

Founded in 2018

Pleasanton, California, USA

121 employees (5 in marketing)

www.noctrixhealth.com

100% recommend to a friend