Own the end-to-end marketing strategy and growth engine for IT/B2B products, aligning brand, demand generation, and product marketing to accelerate pipeline and win customers.

• Build and execute overall marketing plans to strengthen brand visibility and market presence.
• Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.
• Lead product marketing initiatives for SaaS products.
• Plan and execute campaigns for new features, product enhancements, and service offerings.
• Define ICPs, buyer personas, customer journeys, and value propositions.
• Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.
• Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.
• Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Collaborate with internal teams to align marketing efforts with business growth objectives.