Head of Marketing

Dedham, MA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth marketing across inbound channels, SEO, paid media, and AI-enabled discovery to grow demand for Life Support Systems.

  • Own inbound lead generation across web, search, content, and paid media to drive demand.
  • Must-have: 5+ years in SEO, digital campaigns, and content marketing.
  • Standout: Early AEO focus for GenAI discovery and scalable growth experiments.

Job Description

Responsibilities

  • Lead all inbound lead generation across channels — web, search, content, and paid media.
  • Own SEO and continuously optimize site structure, content, and analytics for discoverability.
  • Build and run targeted digital advertising campaigns (Google Ads, Meta, etc.) with trackable ROI.
  • Become an early mover in Answer Engine Optimization (AEO) to improve discoverability in GenAI (LLM) queries.
  • Develop and maintain a content calendar across blog, email, and social channels, either personally or by utilizing contractors.
  • Design and support trade show setups, presentations, and customer-facing collateral.
  • Implement marketing automation tools to nurture leads and measure engagement.
  • Partner closely with leadership to test, learn, and scale new growth initiatives.

Requirements

  • 5+ years of hands-on experience in SEO, digital campaign management, and content marketing.
  • Comfortable analyzing data and turning insights into action.

Preferred

  • Optional perk for dog-lovers: 1-on-1 time with the Chief Therapy Officer, Enzo the Goldendoodle
Life Support Systems logo

Life Support Systems

Life Support Systems was founded in 1977 and for over 40 years our goal has been to empower our clients to effectively respond to a wide range of medical emergencies by offering comprehensive solutions that include equipment, on-site service, and training.As the nation’s leader in emergency readiness, we sell and service all makes and models of Automated External Defibrillators (AEDs) and are the premier resource in the design, selection, implementation, and maintenance of AED programs, offering the most competitive pricing.Life Support Systems is a national training center for the American Heart Association, American Red Cross, OSHA, as well as the other top certifying agencies. Our experienced, professional instructors are committed to providing the highest quality training to the many thousands of people we train nationwide every year.Whether you want to set up an AED program, need emergency oxygen, first aid supplies or want to take a training class, Life Support Systems is your one source for all your emergency medical equipment, service, and training solutions.

Founded in 1977
Dedham, Massachusetts, USA
36 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
17.4%
Direct
37.1%
Referral
5.9%
Social
5.3%
Paid
0.6%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
1 (3% of company)