Responsibilities

• The Head of Marketing will create and advise commercial and market strategy across Black & Veatch Infrastructure Advisory teams, some of whom serve existing markets and clients of the company, while others are serving new markets and new customer groups. The organization has formidable growth targets, and the Head of Marketing is responsible for bridging between Infrastructure Advisory teams and market and geography teams to create and execute marketing campaigns, shaping perception of the maturity of the Black & Veatch Infrastructure Advisory organization, driving demand, lead capture and accelerating funnel, and nurturing client relationships through creative and poignant client engagement.
• Building and advancing business relationships within Infrastructure Advisory including the President and leadership teams, solution and market teams, as well as key relationships with market segment Presidents and leadership teams throughout Black & Veatch to build value propositions and campaigns to cross-sell services.
• Market research and understanding of target segments, organization types, buyer and influencer types and engagement opportunities. Responsible for understanding the current and emerging competitive landscape across market segments and buyer groups for Infrastructure Advisory.
• Strategic marketing planning, campaign strategy, demand strategy, performance marketing, budget management and execution across global stakeholder groups.
• Defining customer decisions journeys for services areas with sales and engagement touchpoints across the buyer cycle. The role will work closely with sales, client relationship and pursuit teams to provide campaigns and tools that support the sales and lifecycle processes.
• Creating and testing messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with Infrastructure Advisory services, and message consistency across all platforms and channels, including digital, print, and in-person communications.
• Paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.
• Outcomes-driven demand generation and funnel-building campaigns to build awareness of Black & Veatch Infrastructure Advisory business and its portfolios.
• In-person and virtual events including industry trade and Black & Veatch hosted events supporting sales, client relationships, research and industry relations.
• Presence and integration of Infrastructure Advisory services across the digital landscape with stakeholders including the full client lifecycle.

Requirements

• Bachelor's degree in related field or equivalent experience.
• 12+ years progressive management experience in related areas. Industry experience.
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred

• Proven record of building businesses and providing commercial support to grow new and current customer relationships within a matrix consulting organization.
• Experience working with infrastructure and energy solutions.
• Strong skills in writing in various mediums, message development, story and presentation development.
• Full strategic marketing planning and execution skill set.
• Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences.
• Strong project management, budgeting and measurement skills.