Responsibilities

• Oversee all marketing functions including funnels, paid media, creative, analytics, and strategy.
• Ensure all teams—Funnel, Google Media, Creative Strategy, and supporting departments—are aligned under one central vision and executing against common goals.
• Translate business objectives into clear marketing strategies, roadmaps, and action plans.
• Lead the development of end-to-end direct-response marketing strategies across all platforms.
• Ensure that creative, funnels, landing pages, and media strategy are fully integrated and optimized for conversion.
• Maintain a deep understanding of performance metrics to improve efficiency, scale winning initiatives, and eliminate bottlenecks.
• Identify and implement new marketing opportunities, offers, funnels, and campaign structures that drive cold-traffic acquisition.
• Own the marketing department’s KPIs, pacing, and quarterly revenue targets.
• Monitor CAC, ARPU, MER, ROAS, and overall business performance to ensure targets are consistently achieved.
• Establish systems for weekly, monthly, and quarterly reporting to maintain transparency and accountability.

Requirements

• Proven executive or senior leadership experience overseeing multi-discipline marketing teams
• Deep understanding of direct-response marketing, full-funnel strategy, and performance-driven creative
• Strong background in paid media, funnels, and/or growth strategy within a performance marketing environment
• Ability to synthesize data into strategic action plans and communicate them clearly to all teams
• Exceptional leadership, communication, and organizational skills
• Demonstrated track record of hitting revenue, pacing, and quarterly performance targets
• Highly strategic thinker with the ability to also operate tactically when needed
• Experience managing cross-functional collaboration in fast-moving, high-growth environments

Benefits

• Advanced career development with real ownership, leadership exposure, and the ability to shape how the department evolves as we scale
• 100% health insurance coverage for the employee, including coverage for a spouse and/or dependents (within the state of Florida)
• 401(k) with company match
• Paid education and learning support — if there’s a course, certification, conference, or training related to your role or the industry, we’ll cover it
• Hybrid-remote flexibility designed to support both focus and collaboration
• Team trips and in-person events to build strong relationships and culture
• A fast-paced, competitive work environment that values ownership, innovation, and high standards