Responsibilities

• Build and run a high-cadence content engine: own the editorial calendar, partner with SMEs across Transfer Pricing, R&D Credits, and Indirect Tax, and produce a mix of evergreen thought leadership and campaign-mapped content that moves our audience
• Own GEO and AEO strategy and execution in partnership with our external service partner, positioning Exactera ahead of the curve for AI-powered search by end of year
• Drive demand generation through integrated campaigns across email, paid, social, and events, mapped to buyer personas, tax timelines, and our existing campaign framework
• Own website strategy and CMS management: keep the site current, optimize for conversion and discoverability, and continuously improve performance
• Lead the design and production of internal and external collateral including sales one-pagers, decks, campaign assets, and event materials, maintaining brand consistency across every output
• Manage our marketing coordinator and external resources, and build the team thoughtfully as the company scales

Requirements

• 7 to 10 years of B2B marketing experience, with a strong lean toward content, AI-enabled workflows, and demand generation, and the range to own the full function
• Proven ability to execute in a lean, high-output environment: you are as comfortable writing copy and managing a CMS as you are running a campaign or analyzing performance data
• Hands-on with HubSpot or similar marketing automation, CMS platforms, and website performance optimization
• AI-adept and already using tools daily: our stack includes Claude, Lovable, n8n, and Gamma, and if you have a must-have tool not on the list, we will buy the license
• A strong writer who can make complex tax and finance topics compelling, with the judgment to know when to go deep and when to keep it sharp
• Hungry to own something, grow into a VP-level leader, and build a function that reflects your standards

Benefits

• A collaborative team culture with opportunities for career development.
• Ample opportunities to be recognized, build valuable skills, and grow your career.
• Generous vacation policy, including paid parental leave.
• Comprehensive health plans with FSA and HSA options.
• 401(k) retirement plan.
• Life and disability insurance coverage.
• Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.