Head of Marketing Data & Technology at Boost Mobile | Littleton, CO | $127K/yr – $182K/yr

Boost Mobile

Head of Marketing Data & Technology

Littleton, CO (On-site)

$127K/yr – $182K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Marketing Technology leadership for paid media and digital acquisition, coordinating analytics, testing, and vendor partnerships to optimize campaigns.

Own testing, evaluation, and rollout of MarTech integrations to ensure data quality for paid campaigns.
Must-have: 10+ years in Marketing Technology in B2C with Adobe Analytics, Invoca, LiveRamp, or Tag Manager.
Standout: Partners with IT and vendors to advance MMM/MTA and attribution for paid media.

Job Description

Responsibilities

Lead and coach a team of digital technologists
Partner closely with the paid media team to ensure digital support systems are working to help grow the business
Expert in digital acquisition technologies that support ad operations, trafficking digital marketing campaigns, tracking paid media performance
Expert in email & SMS acquisition strategies and systems
Experience with paid media landing pages and optimizations
Challenge team focused on A/B testing structures in our paid media and develop learning agendas with the paid media tactic owners
Manage the testing and evaluation of existing technology integrations to ensure data quality and usefulness
Prepare and deliver presentations to stakeholders and senior leadership regarding project updates and results
Supports the roll-out of new and updated marketing capabilities across tactics with a strong ability to manage stakeholder expectations and timelines
Support Refinement of our Media Mix Model (MMM) & Multi-touch Attribution (MTA) systems for paid media performance measurement

Requirements

Bachelor’s degree in a relevant course of study preferred
10+ years experience with Marketing Technology in a B2C context, with a preference given to experience with Adobe Analytics, Invoca, LiveRamp, Tag Managers (Adobe Tag Manager), Triple Whale. Equally comfortable discussing requirements and proposals with technical and non-technical personnel
Experience with marketing tools that support online/ Digital campaigns in areas such as campaign management, attribution measurement, data management platforms, and behavior analytics
Ability to articulate complex ideas in a way that is simply understood and facilitates decision making
Experience in media and ad operations
Visa sponsorship not available for this role

Preferred

Knowledge of the retail wireless industry is a plus

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.